This postmodern business.

by James Ogilvy

Publisher: Elsevier in Amsterdam

Written in English
Published: Downloads: 440
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Edition Notes

Photocopy of: Marketing and research today, February, (1990), pp.4-23.

Other titlesMarketing and research today.
ContributionsEuropean Society for Opinion and Market Research.
ID Numbers
Open LibraryOL17473373M

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And while postmodern books would, you'd think, have to be published after the modern period -- in the 20th or 21st centuries -- could postmodernism exist. This book is an introduction to postmodern fiction, offering accounts of its various ‘waves’ in a period stretching mainly from the s to the s and providing in-depth readings of texts which have been consistently associated with postmodernism by literary critics and theorists.

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It has survived the snobbery of the 50s, the conspiracy theories of the 60s and the semiology of the 70s to be embraced and apotheosised by the. At last. Everything you ever wanted to know about postmodernism but were afraid to ask.

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Postmodernism came about as a reaction to the established modernist era, which itself was a reaction to the established tenets of the nineteenth century and before.

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